Services
Six disciplines, one planning desk
AdBloom is a Singapore marketing agency focused on media planning and performance marketing. Every engagement starts with a brief and a signed scope of work. Results vary with budget, product and market — we state that plainly on every proposal.
1. Media Planning & Channel Strategy
Before a single dollar moves, we map your audience, your competitors and the channels where spend can actually be measured. A media plan from AdBloom is not a slide deck — it is a working document with budget lines, KPIs and a rationale for every channel we recommend or cut. We work with Singapore SMEs and startups who need a clear marketing strategy without hiring a full in-house team. Channel mix covers paid media, organic search, email where relevant and landing pages that match campaign intent. We review quarterly and adjust when the market shifts — because a plan that ignores new data is just decoration. Indicative project fees from S$4,500; ongoing retainer from S$2,800 per month depending on scope.
2. Google Ads & Paid Search Management
PPC is where vague promises meet hard numbers — or should. We structure Google Ads accounts for search campaigns that match buyer intent, not just keyword volume. That means negative keywords for terms that meant something else, match types that reflect how people actually search in Singapore, and conversion tracking verified before budgets scale. Our paid search work covers campaign setup, ongoing optimisation, A/B testing of ad copy and honest reporting on cost per enquiry and ROAS. We do not guarantee rankings or lead volume. We do guarantee you will see where the money went. Management retainers typically S$1,800–S$4,200 per month; setup projects from S$3,200. Media spend is paid by you directly to Google — separate from our fees.
3. Paid Social — Meta, TikTok & LinkedIn
Paid social works when creative testing, audience targeting and landing page quality align. We run Meta Ads, TikTok and LinkedIn campaigns for B2B and B2C clients, with a bias toward measurable outcomes over vanity impressions. Each campaign gets a clear brief, a testing plan and a post-campaign review that names what worked, what did not and what we would change next time. Creative production can sit in scope or come from your team — we coordinate either way. Social media management for organic posting is available as an add-on but our core strength is paid media with attribution you can trust. Retainers from S$2,200 per month; launch projects scoped on brief.
4. SEO & Organic Search Growth
Search engine optimisation complements paid media when both teams read the same plan. We audit technical health, keyword overlap with your PPC account and content gaps that block organic visibility. Our SEO programmes include on-page optimisation, content recommendations, internal linking strategy and monthly reporting tied to rankings and traffic — not vanity metrics. We follow white-hat practices only. No link farms, no bought backlinks, no guarantees of page-one placement. Organic growth takes time; we say so upfront. Monthly programmes from S$1,600; technical audits from S$2,400 as standalone projects.
5. Landing Pages & Conversion Rate Optimisation
A landing page losing half its paid clicks is the most common fix we recommend — and the one most often postponed. We build and improve pages for campaign traffic: clear messaging, fast load times, forms that work on mobile and A/B tests with statistical patience. Conversion rate optimisation is not magic; it is method. We map the marketing funnel from ad click to thank-you page, identify drop-off points and test one change at a time. CRO projects from S$2,800; page builds scoped per brief. Results depend on traffic volume, offer strength and how quickly tests can reach significance.
6. Measurement, Tracking & Reporting Dashboards
Reporting you can argue with requires data you can trace. We set up analytics, conversion tags, UTM discipline and dashboards that your team can use after our engagement ends. Attribution reviews identify gaps — double-counted conversions, missing CRM handoffs, platforms claiming credit for the same sale. Our marketing operations work includes monthly reporting with audience, engagement, spend and ROI context, plus plain-English commentary on what changed and why. Setup from S$1,900; ongoing reporting from S$900 per month as part of a retainer or standalone.
Media spend vs agency fees
Platform spend — Google Ads, Meta Ads, TikTok, LinkedIn and any other paid channel — is paid directly by you to those platforms under their terms. Our agency fees cover strategy, account management, creative coordination, reporting and consultation. We quote both lines separately so there is no confusion about what goes to platforms and what pays for our team's time. Typical monthly media budgets for SME clients range from S$3,000 to S$25,000 depending on category and ambition; we advise on allocation but never require a minimum spend to work with us.
Engagement begins only on a signed scope of work after discovery. Submitting an enquiry is not a commitment.